In the hustle-bustle of traveling, check-in boarding, etc. we often miss out on small details at airports. Airports are one place that has sizeable footfall. Thousands of people commute through flights. Have you ever thought of buying some stuff from a duty-free outlet and couldn't locate it? Walking long stretches to locate your favorite outlet or for your favorite cup of coffee is an arduous task. Flight change information, international check-in, Boarding, different airline check-in counters, retail outlets, duty-free, spas, food courts, etc. With the huge influx of data, it is very difficult for the commuters and ground staff to keep up with the constantly changing information. Airports have been making efforts in self-service technology to keep the travelers informed and update them. Since the advent of the digital revolution, the passengers rely on their smartphones, iPads, tablets and other devices to keep themselves updated. With the concept of silent airports, it’s the top priority of the airport authorities to make the customer well informed and their experience comfortable.
A single platform that offers multitudes of information, which is economical, efficient, effortless. A free mobile app that provides seamless navigation, complete information on mobile and tablet and anyone can easily download and use. The kiosk has a friendly user interface and the passengers can easily access and gather information, latest updates, navigate, etc.
Airports can be difficult to navigate & often times travelers may have limited time between flights to find what they are looking for. By implementing the Digital Experience Platform, travelers/Passengers can be presented with a fully interactive overview of the entire airport with a clear indication of "you are here." This interface can allow the user to choose what they are looking for, whether it is restrooms, food, gifts or anything else. The platform can then display the quickest route to that service.
Porter Call to Action
For old aged travelers and passengers, it is always difficult to navigate and look for porters. With the “Call to Action” button in the Digital Experience Platform, Passengers may inform and call the porter at the platform location.
Wheelchair Call to Action
Similar to Porter's “Call to Action” button, we may implement a “Call to Action” button for Wheelchair/Stretchers for travelers in need. Medical services can be provided to the passengers in distress.
Communicating all the information which Airport wants travelers or users to know through physical or non-interactive digital kiosk is not easy. By implementing the Digital Experience Platform, Airport can present all up-to-date information without technical hassle through CMS to travelers/users. Such information could be –
Virtual Exploration of Airport
Detailed and interesting facts/ information about Airport facilities
Airport rules and regulations
Emergency Contacts, etc.
Lost and Found
To report lost or found the user can type into the platform what is missing or found and it will let you know (depending on interface) what steps to take in order to promptly retrieve/submit it. This system is a huge benefit for the passengers and can be a lifesaver depending upon the value and necessity of the misplaced item.
Local Experts Directory
A small directory for connectivity with the local experts i.e. tour guides, travel agencies, Cab Service Providers, etc. for ease of traveling will be very useful for travelers.
Passengers tend to engage with a platform for exploration and to use various services/information over there. Therefore, this is also a great way to incorporate customer surveys and get real public feedback about the facility and identify needs as compared to standalone feedback kiosks. Having satisfied customers is arguably the best ROI you could ask for.
Security is the top priority for airport authorities. One way to improve security in an airport is to enhance every means of mass communication to travelers to aid in urgent situations, and the Digital Experience Platform is a very effective tool for doing just that.
It will provide an edge to gain deeper access to the traveler’s time by deploying a multilingual Digital Experience Platform.
Ads and promotion
The average person is using touchscreen technology more and more each year, and we are trained as a society to pay attention to something when presented on a screen. As a result, Digital Experience Platforms are an ideal vehicle for advertisers to effectively get a message out to the public and generate revenue as tourists tend to engage with a platform for exploration and to use various services/information over there.
We can use the platform for the following ways for advertisement and promotions:
For listing all the stores present inside the premise, their information, and navigation to that store
For ongoing offers and promotions
For reigniting holiday mood while creating an urge for airport users
Personalized Ad and services based on demographics by attaching a small camera
We can implement the ads in the form of smaller ads or reminders that accompany other select content or as large visual splash screens and screen savers in the form of images or videos when it is not being used.
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