This organization comes under one of the most powerful conglomerates and is the culmination of six decades of progress and innovation. Ranging from recent international acquisitions, it is governed with sensitivity, fuelled by passion, driven by initiative, led with respect for its stakeholders, powered by inspiration and supported with trust. Its products have mass mobility for over a billion people. Its revenue for FY 2019 stands for 468 mn$
They wanted to have a product directly readily available while pitching to the customers. Also, their business need was to digitize their catalog so it can be easily reached to their ISVs, distributors, resellers, Sales staff and partners
To achieve the rapid growth in the competitive environment, the other important need of the company was to acquire a self-managed digital system at its offices and shops/places to enhance Branding and Customer Engagements .
An effective system to handle needed to improve Customer Satisfaction (CSAT).
It becomes imperative to have each and every minute details about the products and integration with 3rd Party which helps in a seamless flow of information and eventually takes less time in decision making.
Key buyers' data analytics was required to plan and upgrade marketing strategies. It helps to monitor ROI of marketing activities.
Communicating with all the information channels is absolutely unimaginable without digital intervention. They wanted to have an all-in-one kind of interactive system, to address the same.
They lacked marketing prospects from SEO and ASO of a mobile app. Hence it was also the most important requirement.
They were unable to find a reliable medium that can bring efficacy to their system. They wanted to have an innovative solution across the retail channels for brand promotion. In a way, all the other partners like ISV, Resellers, distributors need to be benefitted from this marketing approach.