For any business, customer behaviour is fundamental to the strategy it pursues. Retail analytics combined with factual insights into customer behaviour help businesses to create strategy and make key decisions. VirtuVision helps to get High Definition Insights Into Your Customers Mind.
VirtuVision works on industry-standard facial recognition technology. VirtuVison can be deployed at strategic locations where the footfall is high, such as main entrances, sub-section entrances, corridors, aisles, point of sales locations etc. to analyse visitor data.
This can further be integrated with interactive and engaging digital displays or touch screen to publish content to enhance the whole retail experience. The content could be related to product promotions, new product campaigns, special offers, loyalty programmes, upcoming sales discounts, digital catalogues, self-checkout portals etc. VirtuVision algorithms have been developed to deliver the following core functionalities based on extensive on-site testing, industry best practises & client feedback.
Measure customer footfalls
Gain insights into peak traffic hours of the day, days of the week and so on
Get gender and age-based demographics of your in-store footfall
Trigger dynamic content or contextual ads on your VirtuKiosk or VirtuDisplay interactive displays based on customer demographics
Measure dwell times at any specific prop or location of your store
Get a unique and repeat visitor count of your premises, zone metrics & heatmap
Measure customer reaction to specific store locations or props - happy, sad, indifferent and so on
Get conversion rates of passersby vs store visitors