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Customer Journey Map
- Mobile


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Customer Journey Map - Mobile


Your journey with Virtupaper


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VirtuPaper App Features

App Store & Play Store Optimization (ASO), Description, ratings & reviews management, AWS Hosting, update History

App Owner Responsibilities

Branding, App icon design, company boilerplate template

Consumer critical moments of truth

Incomplete or poor branding/description/imagery, infrequent app updates, slow app download, very large size of apps

VirtuPaper Metrics/KPI analytics

Daily, weekly, monthly downloads/uninstalls demographics

Share contact info, give permission

VirtuPaper App Features

Mobile number based IAM(Identity & Access Management), geolocation capture, guest access

App Owner Responsibilities

App user database monitoring and management

Consumer critical moments of truth

Apprehension in giving permissions, sharing mobile number

VirtuPaper Metrics/KPI analytics

Geotagged app usage metrics, country and regional maps

See what wonder our app does

VirtuPaper App Features

User dashboard, Multiple Scrolling Banners module, View By Category, Featured Products, Recently Updated, Recently Viewed, Recently Ordered, Favourites PLUS Quarterly Feature Updates

App Owner Responsibilities

Branding, banner design, regular content updates

Consumer critical moments of truth

Unappealing content, incorrect, irrelevant or incomplete information slow loading app, need constant internet to function, uses too many phone resources

VirtuPaper Metrics/KPI analytics

App uninstalls, average app usage time, most viewed and least viewed content

Search for information

VirtuPaper App Features

Product images, streaming and offline videos, description text, specification chart, comparison tables, web resources hyperlinks, MRP module the search tool, dealer locator etc PLUS Quarterly feature updates

App Owner Responsibilities

Branding, product images, other product data as above, regular content updates

Consumer critical moments of truth

Hard to find info difficult to navigate, slow Response frequently the crashing app, poor quality content, doesn’t work without Internet

VirtuPaper Metrics/KPI analytics

App uninstalls, average app usage time, number of app crashes, most viewed, least viewed content

Perform tasks & communicate

VirtuPaper App Features

Call to Action buttons, Enquiry function, view notifications, Share & Manage app, Custom functionalities*: View & manage orders/loyalty points/Service requests/warranty Support etc (Need to be developed as per requirements)

App Owner Responsibilities

Respond to requests and messages, manage broadcasts, manage APIs

Consumer critical moments of truth

Custom functionalities may not work in offline mode

VirtuPaper Metrics/KPI analytics

Number of messages sent & received, most shared content and custom functionality metrics
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