In a general sense, an exhibition is a place where people display items and wares to the public. Exhibitions are held at cultural or educational institutions, fairs, museums, library or parks. With the increase in demand, several organizers organize trade fairs for exposure. There are several stalls, exhibitors, sellers, halls, amenities, facilities, and services at exhibitions. According to a survey, several organizers said that they have added digital services like digital signage and digital advertising at exhibitions to make the exhibitions more relevant to the changing times.
Exhibitions are having a lot of digital contents/ Information (such as exhibitors, Services, seminars, directories, facilities, Announcements, etc.). With digitalization using cloud technology on a single platform, all the information/contents will become more accessible to visitors, guests, customers, internal teams, etc to make overall processes efficient and create innovative solutions that can drive business and engagement. In essence, VirtuBox delivers a complete digital experience to all stakeholders.
Exhibitions venue can be difficult to navigate & oftentimes visitors may have limited time to find what they are looking for. By implementing the Digital Experience Platform, Visitors can be presented with in house navigation of the entire venue with a clear indication of "you are here." This interface can allow the user to choose what they are looking for, whether it is an exhibitor, seminar, restrooms, food, or anything else. The platform can then display the quickest route to that service.
Users tend to engage with the platform for exploration and to use various services/information over there. Therefore, this is also a great way to incorporate customer surveys and get real public feedback about the facility and identify needs as compared to standalone feedback kiosks. Having satisfied customers is arguably the best ROI you could ask for. Customer feedback surveys can be a great tool to improve services further.
Communicating all the information which organizers wants visitors to know through physical or non-interactive digital kiosk is not easy. By implementing the Digital Experience Platform, the Organizer can present all up-to-date information without technical hassle through CMS to users. Such information could be –
To report lost or found the user can type into the platform what is missing or found and it will let you know (depending on interface) what steps to take in order to promptly retrieve/submit it. This system is a huge benefit for the user and can be a lifesaver depending upon the value and necessity of the misplaced item.
Many outside visitors may not have knowledge of the area around the venue. Digital Experience Platform can be used to provides information about local accommodations, hotels, restaurants, and entertainment. This is a great way for the city to advertise upcoming shows, concerts, sports events, etc. By giving a visitor all the opportunity to get a taste of the city's best, they are more likely to come back. This improves the visitor experience while visiting the exhibition.
A small directory for connectivity with the local experts i.e. tour guides, travel agencies, Cab Service Providers, Shuttle info, etc. for ease of traveling will be very useful for the visitors/exhibitors.
We capture all user clicks and provide detailed analytics of app and kiosks for organizers to take decisions. This includes data like - most viewed page, category, most favorite item, most view videos, Most searched keyword, most traveled path, app download demographics, Push Notification Analytics, etc.
Security is the top priority for Organizers. One way to improve security at the venue is to enhance every means of mass communication to visitors/exhibitors to aid in urgent situations, and the Digital Experience Platform is a very effective tool for doing just that.
By updating the platform with the food court menus will help Visitors a lot by saving time and utilize the time by exploring other sections of the experience platform.
The average person is using touchscreen technology more and more each year, and we are trained as a society to pay attention to something when presented on a screen. As a result, Digital Experience Platforms are an ideal vehicle for advertisers to effectively get a message out to the public and generate revenue as users tend to engage with a platform for exploration and to use various services/information over there. We can use the platform for the following ways for advertisement and promotions:
We can implement the ads in the form of smaller ads or reminders that accompany other select