This company is a pioneer in the travel business for more than 40 years. They have a fleet of 50 coaches/ cars of their own, with a network of offices across the country. They also have a restaurant functioning in India and Durban, South Africa.
To create a customer-centric medium, info about the places with detailed outlook needs to be there which they lacked.
To achieve the rapid growth in the competitive environment, the immediate business need of company was to acquire self-managed digital system at its offices and hotels to enhance Branding and Customers Engagements.
An effective system to handle needed to improve Customer Satisfaction (CSAT).
They wanted to have something for the company which could also have the capability of making payments through gateway and choosing the customized package(s).
Key visitors’ data analytics was required to plan and upgrade marketing strategies. It helps to monitor ROI of marketing activities.
Communicating all the information is absolutely unimaginable without digital intervention. They wanted to have a all-in-one kind of interactive system, to address the same.
It is a problem faced especially by new users. They dont get information about related packages/ places which could be a potential medium of tourism and can boost revenue of accomodation, cab services and food area etc. nearby.
They lacked marketing prospects from SEO and ASO of mobile app. Hence it was also a most important requirement.