Case Study
On
Retail


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Retail

This company is a largest manufacturer of Water Purifiers. Currently with a revenue of more than 0.15 Billion USD, it is globally recognized by prestigious certifying agencies ike NSF & WQA of USA. Currently they have more than million of users. They have a strong product line which is heavily marketed and promoted across the globe.

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Key Challenges

Reach

Their business need was to digitize their catalog so it can be easily reached to their ISVs, distributors, resellers, Sales staff and partners.

Enhancing Branding

To achieve the rapid growth in the competitive environment, the other important need of company was to acquire self-managed digital system at its offices and site to enhance Branding and Customers Engagements .

Enquiry/ Feedback

An effective system to handle needed to improve Customer Satisfaction (CSAT).

Detailed Product Description

It becomes imperative to have each and every minute details about the products which helps in taking less time in decision making.

Analytics

Key buyers data analytics was required to plan and upgrade marketing strategies. It helps to monitor ROI of marketing activities.



Other Challenges

No provision of information on a single platform

Communicating all the information is absolutely unimaginable without digital intervention. They wanted to have a all-in-one kind of interactive system, to address the same.

Limited Network and Reach at Retail Channels

They were unable to find a reliable medium which can bring efficacy to their system. They wanted to have an innovative solution across the retail channels for brand promotion. In a way, all the other partners like ISV, Resellers, distributors needs to be benefitted with this marketing approach.

Lacks SEO/ASO

They lacked marketing prospects from SEO and ASO of mobile app. Hence it was also the most important requirement.

VirtuBox Solution- Interactive Touch Screen Kiosk & Mobile App

  • Kiosk & Mobile App helped in their product detailing and specifications.
  • he data collected in enquiry and feedback used in lead generation activities, hence enhancing branding/marketing of the company.
  • kiosks & App are highly effective in sharing information as it acts like a repository which can even work offline.
  • Users get access to information on their smartphones in the most convenient way (compared to browsers based smartphone/desktop). More than 15K app downloads happened in a single year.
  • They can get minute details about the product which helps in faster decision making and purchase.
  • Fastest way to share any updates with push and broadcast notifications.
  • Helped retail stores and places like hospitals, airports etc where customer influx is large. It resulted in good selling.

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Business Benefits

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  • Efficient time utilization by 30%
  • Experiential display
  • Information On the Go through mobile app
  • Information can be accessed anywhere and educate users
  • Sales went up by 40%
  • Low TCO (total Cost of Ownership) by 30-40%