This company is the largest manufacturer of Water Purifiers. Currently, with a revenue of more than 0.15 Billion USD, it is globally recognized by prestigious certifying agencies like NSF & WQA of USA. They have more than a million users. They have a strong product line which is heavily marketed and promoted across the globe.
Their business need was to digitize their catalog so it can be easily reached to their ISVs, distributors, resellers, Sales staff and partners.
To achieve the rapid growth in the competitive environment, the other important need of the company was to acquire a self-managed digital system at its offices and site to enhance Branding and Customers Engagements.
An effective system to handle needed to improve Customer Satisfaction (CSAT).
It becomes imperative to have each and every minute details about the products which help in taking less time in decision making.
Key buyers data analytics was required to plan and upgrade marketing strategies. It helps to monitor the ROI of marketing activities.
Communicating all the information is absolutely unimaginable without digital intervention. They wanted to have an all-in-one kind of interactive system, to address the same.
They were unable to find a reliable medium which can bring efficacy to their system. They wanted to have an innovative solution across the retail channels for brand promotion. In a way, all the other partners like ISV, Resellers, distributors need to be benefitted with this marketing approach.
They lacked marketing prospects from SEO and ASO of a mobile app. Hence it was also the most important requirement.