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Case Study
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Restaurant


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Restaurant

This popular continental restaurant serves only vegetarian food. Its speciality includes sizzlers, pasta, noodles and desserts. The ambience is juxtaposing eclectic compositions with artful conceptions. One of the modern restaurant in the area, the geometrical patterns inside it is quite fascinating. It has the capacity to facilitate 50-70 guests at once.

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Key Challenges

Couldn’t decipher visitors/guests pattern

THe restaurant was facing difficulty to understand customer’s behavior and act accordingly as they lack analytics because of manual processes.

Product Details with Other Info

Apart from physical banners/hoardings/digital marketing, they did not have any reliable medium to give details and update about everything related to the food products. Thus facing problems in less gentry.

Enquiry/ Feedback

Enquiry & feedback were handled manually because of which there was no track and hence no improvement on Customer Satisfaction (CSAT).

Payment On the Go

They wanted to have something at the restaurant itself which could also have the capability of POS. It is difficult to manage the crowd during the weekends or holiday and making the customers wait for so long is not good for the business.

Ads & Promotion

They wanted to have a medium which can be best utilized in generating revenue for them. By selling the space or doing promotions of beverages/desserts etc, they wanted to cash in.



Other Challenges

No provision of information on a single platform

Communicating all the information which any guest wants to know is not that easy through manual intervention, considering guests come there for a memorable food experience. They wanted to have an all-in-one kind of interactive system, to address the same.

Nearby Place Information/ Promoting Tourism

It is a problem faced especially by new visitors/guests. They don't get information about nearby areas which could be a potential medium of tourism and can boost the revenue of accommodation, cab services and food area etc. nearby.

Lacks SEO/ASO

They lacked marketing prospects from SEO and ASO of a mobile app. Hence it was also a most important requirement.

VirtuBox Solution - Interactive Touch Screen Kiosk & Mobile App

  • Kiosk & Mobile App helps in displaying product details
  • The data collected in enquiry and feedback can be used in lead generation activities, hence enhancing the branding/marketing of the restaurant.
  • All information can be gathered under a single umbrella. This way kiosks & App are highly effective in sharing information as it acts like a repository which can even work offline.
  • To get more visibility, digital space in kiosk is an effective medium, which can be sold to the product owners of related items like beverages for visibility of their product line.. By doing this, they can generate revenue and the whole proposition is way too less in costing part or cost incurred in purchasing kiosk and app.
  • Users get access to information on their smartphones in the most convenient way (compared to browsers based smartphone/desktop). Also, they can place order and make the payment instantly.

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Business Benefits

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  • Efficient time utilization by 40%
  • Experiential display
  • Information On the Go through a mobile app
  • Information can be accessed anywhere and educate audiences
  • Acts as an excellent medium of revenue generation for the restaurant, thus increasing ROI by 20%
  • Low TCO (Total Cost of Ownership) by 30-40%
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