This popular continental restaurant serves only vegetarian food. Its speciality includes sizzlers, pasta, noodles and desserts. The ambience is juxtaposing eclectic compositions with artful conceptions. One of the modern restaurant in the area, the geometrical patterns inside it is quite fascinating. It has the capacity to facilitate 50-70 guests at once.
THe restaurant was facing difficulty to understand customer’s behavior and act accordingly as they lack analytics because of manual processes.
Apart from physical banners/hoardings/digital marketing, they did not have any reliable medium to give details and update about everything related to the food products. Thus facing problems in less gentry.
Enquiry & feedback were handled manually because of which there was no track and hence no improvement on Customer Satisfaction (CSAT).
They wanted to have something at the restaurant itself which could also have the capability of POS. It is difficult to manage the crowd during the weekends or holiday and making the customers wait for so long is not good for the business.
They wanted to have a medium which can be best utilized in generating revenue for them. By selling the space or doing promotions of beverages/desserts etc, they wanted to cash in.
Communicating all the information which any guest wants to know is not that easy through manual intervention, considering guests come there for a memorable food experience. They wanted to have an all-in-one kind of interactive system, to address the same.
It is a problem faced especially by new visitors/guests. They don't get information about nearby areas which could be a potential medium of tourism and can boost the revenue of accommodation, cab services and food area etc. nearby.
They lacked marketing prospects from SEO and ASO of a mobile app. Hence it was also a most important requirement.