Case Study
On
Exhibition


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Exhibition

This organization is established for improving the vast potential of exporting Indian Handicrafts. It is one of the India’s first state of the art project for cottage sector wherein Round ‘O’ Clock International Marketing has been conceptualized. They have more than 29 Conference Halls & is the most modern, largest, integrated and multipurpose exhibition & convention centre.

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Key Challenges

Way-finding & Navigation

Centre was facing difficulty to navigate & many times it happens when any event happens and multiple exhibitors are there, visitors have problem in where to go thus creating chaos.

Educate On the Go

Communicating all the information which Centre wants visitors/stakeholders to know through physical or non-interactive digital kiosk wasnt easy. They lacked the same.

Enquiry/ Feedback

Enquiry & feedback were handled manually because of which there was no track and hence no improvement on Customer Satisfaction (CSAT).

Updates/Details on Exhibitors, schedule, facility etc

Apart from physical banners/hoardings/digital marketing, they didnt have any reliable medium to give details and update about everything related to the event in/outside the centre. Thus facing problems in less gentry.

Ads & Promotion

Centre wanted to have a medium which can be best utilized in generating revenue for them. By selling the space or doing promotions of exhibitions, they wanted to cash in.



Other Challenges

No provision of information on a single platform

Communicating all the information which a visitor/stakeholders who are in/out of the centre, wants to know is not that easy through manual intervention or non-interactive kiosk, considering large crowd is there. They wanted to have a all-in-one kind of interactive system, and that too in multiple units, to address the same.

Nearby Place Information/ Promoting Tourism

It is a problem faced especially by new visitors. They dont get information about nearby areas which could be a potential medium of tourism and can boost revenue of accomodation, cab services and food area etc. nearby.

Analytics & Report

Not only an information medium, but the centre also wanted a medium to check the performance of the tool so that it can help them to increase revenue and ROI. Also in this way, they want to increase branding and hence get monetary benefits.

VirtuBox Solution- Interactive Touch Screen Kiosk & Mobile App

  • With kiosk & Mobile App, we present a fully interactive overview of the entire centre with a clear indication of "you are here." This interface can allow the user to choose what they are looking for, whether it is any shopping wish list, restrooms, food, vendors or anything else. The platform can then display the quickest route to that service.
  • Kiosk & Mobile App helps in virtual Exploration of centre premises,detailed and interesting facts/ information about facilities, event schedule, All retail store, food court etc info, current events, update , Safety tips, FAQ, Rules and regulations, Emergency Contacts, etc.
  • The data collected in enquiry, registeration and feedback can be used in lead generation activities, hence enhancing branding/marketing of the centre.
  • All information can be gathered under a single umbrella. This way kiosks & App are highly effective in sharing information as it acts like a repository which can even work offline.
  • To get more visibility, digital space in kiosk is an effective medium, which can be sold to the exhibitors and promoters. By doing this, centre generates revenue and the whole proposition is way too less in costing part or cost incurred in purchasing kiosk and app.

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Business Benefits

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  • Efficient time utilization by 40%
  • Experiential display
  • Gains an Edge. Information On the Go through mobile app
  • Information can be accessed anywhere and educate audiences
  • Acts as an excellent medium of revenue generation for the enterprise, thus increasing ROI by 20%
  • Low TCO (total Cost of Ownership) by 30-40%