RAC is an amalgamation of creative ideas and extravagant fashion choices where three unique services are provided for under one platform i.e. Buy, Borrow and Lend. The idea behind introducing this concept is to provide heaps of women the knack to rent or buy designer dresses, accessories and other essentials for a fraction of the retail price, allowing them to look, and more prominently, feel, beautiful for all of their special occasions. There?s a seemingly endless variety of everything- ethnic wear, cocktail dresses, sparkly jewelry and even ?Cinderella? dresses although majority of the collection goes to the Indian market and all the top designer?s label like VarunBahl, Manish Arora, Manish Malhotra, Shantanu and Nikhil, Rimple and HarpreetNarula, Preeti S Kapoor, Amethyst, Anamika Khanna, Ridhima Bhasin are going to be seen mainstream in the selection. RAC is an easy concept: Rent a dress of your choice for a few days, wear it, and then return it. Pay a small amount extra for insurance in case you spill some Merlot on your Midi's. paying a fraction of what have to pay i.e for a lehenga worth Rs. 50,000 now you have to pay to 5,000-7,500 which is just 10-15% of MRP for 4-8 days and return it with the ease of ordering online, booking a free trial, free pick-up and delivery. One can also buy from these luxury designer brands of national and international repute as per the custom needs from the comfort of home and be assured about the authenticity and quality of all the merchandise since they are directly shipped from the designer?s couture.