Marketing is not about what we read it in books, It is more about what we learn from the world. But the world only shows the picture of success, and the failures are buried deep underground. It makes budding marketing students like me to think marketing is a piece of cake and hides the critical factors that needs to be evaluated during a marketing plan. But I am here to share some of greatest marketing fiascoes. Which would help marketing students like me to have a holistic view before making a marketing plan.